Sep. 2018 — combining both theoretical and practical approaches to highlight the fundamentals of establishing commercial ventures. The course aims to equip both specialists and non-specialists in economics, accounting, and management with a solid understanding of the core principles required to build successful businesses, and how to effectively apply them in designing viable business models or developing comprehensive strategies.

This course enables participants to gain a comprehensive understanding of:
— Fundamentals of setting visions, objectives, and strategies.
— Principles of conducting market, administrative, technical, and economic feasibility studies.
— Core elements of building sustainable and viable business models.
— Optimal methods for pricing products and services.
— Advantages and disadvantages of different profit structures.
— Strengths and weaknesses of target markets.
— Strategies for resource utilization and profit margin enhancement.
— Accounting approaches to leveraging business expansion.
— Techniques for forecasting future accounting data and indicators.
— Macroeconomic trends and their impact on the business environment.